Sign, Sign, Everywhere a Sign
March 24th, 2009 . by adminAs the song continues, “blocking out the scenery breaking my mind…”
Walgreens in Eastwood is proposing a 10′ high by 8′ wide sign with red LED advertisements which change every 8 seconds. They propose this sign directly across from the Veteran’s monument at the corner of Grant Boulevard and James Street, at the gateway into the Eastwood neighborhood.
It also proposed two large “script” signs on the two front building facades and a sign referred to as the “apothecary” over the front door.
These signs are not permitted under the City of Syracuse Zoning Ordinance, James Street Overlay District.
The applicant applied for waivers from the design guidelines based on the 1)Area, 2) Number of signs, 3)Type of sign.
The Syracuse Planning Commission approved the waiver of the two facade signs at ts meeting of March 17th. The public hearing on the waivers for the apothecary sign and the towering LED sign have been continued to April 6th.
I am strongly opposed to waiving the overlay requirements which would allow these signs. I have received no correspondence from any constituent supporting such waivers, however, I have received at least 40 comments from neighbors in opposition to the waivers.
There are certainly legal arguments that the applicant has not shown practical diffulties which would occur if the signs were not permitted. They have not shown that the waiver would not have a negative impact on the neighborhood.
But there are civic objections as well. Imagine a beaming, suburban style sign with LED advertisments towering over the Veteran’s Monument. Disrespectful.
Moreover, the developer promised the neighbors , on the record in 2005, when the entire site plan was being reviewed and approved, that it would not have a pylon (ie, large) sign or any rolling or scrolling sign. Nothing in their plan showed the apothecary sign over the door (also illuminated) They are now turning their backs on the neighbors and breaking their word.
The Design Guidelines state that its intent is to “protect and enhance the traditional neighborhood main street character … [and] maintain and stimulate an pedestrian friendly environment while encouraging business and civic growth.”
Two extra large, illuminated script signs on two walls of the building is enough of a waiver to accomplish these goals.
I urge the Planning Commission to review this application carefully; review the prior records, re-read the Zoning Ordinance and listen to those most affected. If they do, their only conclusion must be to deny these waivers.